RTFKT is a leading brand that uses cutting-edge innovation to merge culture and gaming, delivering next-generation collectables. The Nike, Inc. family announced today that RTFKT is the Newest Part of Nike. The President and CEO of NIKE, Inc., John Donahoe, says that this acquisition is another step towards accelerating Nike’s digital transformation. He says this allows Nike to serve athletes and creators at the intersection of creativity, sport, gaming and culture. Donahoe says Nike is acquiring a very skilful team of creators with an authentic and connected brand. Find out all about RTFKT and the brand’s new partnership with team Nike from this article.
The virtual sneaker brand RTFKT is the Newest Part of Nike. This new partnership has sneaker enthusiasts and tech freaks equally excited. A new world of sneakers will unlock soon, and we couldn’t be more thrilled! John Donahoe says the plan is to invest in RTFKT to serve and grow their innovative and creative community. And, in turn, extend Nike’s digital footprint and capabilities.
Benoit Pagotto, Chris Le and Steven Vasilev founded RTFKT, which is a pioneering and innovative brand. The brand’s aim is to redefine the boundaries of physical and digital value to serve its broad community of creators. The dedicated team utilises the latest in-game features, NFTs, augmented reality, and blockchain authentication to create unique virtual products and experiences.
Moreover, one of RTFKT’s co-founders, Benoit Pagotto, says that this acquisition is a unique chance to build RTFKT as a brand. And the RTFKT team is excited to benefit from Nike’s groundlaying strength and expertise to create the communities they love. Pagotto also says that the Swoosh brand is the only brand in the world with the same deep passion for innovation, creativity and community as the rest of the world. He days RTFKT is excited to grow the brand which was fundamentally built in the metaverse.
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